Generic AI stops at "close enough" — on your identity, and on your figures. If that works for you, you don't need us. Effigo is for teams whose decks show up in a suit. Native PowerPoint, on-brand to the pixel and every number traceable.
Effigo builds your brand profile from it: layout system, type, colors, decorative language — and the voice your company writes in.
brand_deck.pptx · the brandYour argument in plain text, the way you'd brief a colleague. Attach your spreadsheet and every figure in the deck is wired to it. No layout instructions, no design brief: the brand profile already knows how you present.
story.md · the storydata.xlsx · the numbersA full deck in your identity, every element native. You make the judgment calls — sometimes that's a few edits, sometimes it's none.
deck.pptx · the outputThe draft was never the expensive part — the climb from "close enough" to your identity is. And so is re-checking every number the AI touched. Both shrink as tools improve. Neither reaches zero: for them, your brand is an instruction and your data is text. For us, both are the build system.
*From published reviews and our own head-to-head; the full, reproducible test — inputs and outputs published — lands at beta. Effigo hours include generation wait and exclude one-time brand setup.
Same brief, ~25 slides. Gray is the work everyone does; rust is the manual rework. Total assumes a first pass plus three revision rounds.
This is a slide the way Effigo builds it. No screenshots, no flattened layers — every element below, including the loose curves in the background, can be selected and edited in PowerPoint.
Web-first tools flatten slides into images on export. It looks fine — until someone needs to change a word, a number, or a color.
Generic AI treats your figures as text to imitate — and sometimes improvises them. Effigo treats them as data: wired from your spreadsheet into the deck, computed deterministically, and audited on every build. Anything it can't trace to your file, it flags — before you present it, not after.
The most expensive slide isn't the ugly one — it's the confident one carrying a number your data never said.
Same input to all three — one storytelling file, one brand deck — and every result opened in PowerPoint, with every output number checked against the input. Ships as a published, reproducible test at beta.



Numbers from published reviews and our own head-to-head — the full, reproducible test, with inputs and outputs published, lands at beta.
The core loop: send your narrative as plain text — and optionally a spreadsheet of data — and Effigo structures the argument slide by slide, in your voice.
Fonts, colors, logo, grid and voice — extracted from one example PPTX and enforced on every slide.
Chart series and key figures resolve from your spreadsheet at build time — deterministic arithmetic, no retyping. Every build ships with a numeral audit: figures the AI wrote itself are flagged for review.
Columns, lines, part-whole, scatter, funnels, matrices, timelines — real PowerPoint objects with live data.
Waterfall ships today as a real, editable PowerPoint chart — and by launch the rest of the complex library follows. Where a type has no native form, we build it as data-true editable shapes — never a flat image.
Curves, strokes, ticks and frames generated as editable shapes — your brand's visual texture, never a background image.
Ask for changes in plain language — "tighten slide 7", "make the funnel a table" — and the deck updates in place, still fully native.
One brand profile, whole team: colleagues from the same company generate and iterate decks in a shared space — identity enforced for everyone.
No storytelling file ready? Effigo helps you build it — even starting from a financial model. Send the spreadsheet, point at the angle you want, and it drafts the narrative for you to approve before any slide exists.
Point at last quarter's deck, plug in new data, get this quarter's — same look, updated story.
No monthly plan, no seats, no minimums — and no mystery about what a deck will cost. The entire price structure fits on one line:
Setup fee waived for the first brands we onboard. Once those slots fill, setup goes back on the price list.
Fast, solid decks for internal use. Full brand enforcement, lighter design and narrative pass.
The full system: layout intelligence, native charts and diagrams, decorative language, your writing voice.
Deepest narrative and design reasoning, for the decks where the stakes justify it.
You pick the tier per deck, not per contract — a 12-slide internal review and a 30-slide board deck don't have to cost the same way. Exact per-slide pricing is announced with the beta.
Be first to run the test on your own brand and your own data — with setup on us.
Setup fee waived for the first brands we onboard — tell us where you'd put Effigo to work.
One question moves you up the list — it's how we pick the first brands:
Optional — your spot is saved either way.
Summary. The full policy lives at effigoai.com/privacy — also available in Portuguese at /privacy-pt.
Effigo is a pre-launch project, not yet an incorporated company. Until it is, the people behind Effigo act as data controller and answer at beta@effigoai.com. This notice is updated with the registered entity once Effigo is incorporated.
Only what you type into our forms: your email and, if you request early access, your name, role, sector and slide volume. We use it for one purpose — to evaluate and contact you about the Effigo beta.
Your consent, given when you submit a form. You can withdraw it at any time.
We do not sell or share your data. Three suppliers process it on our behalf: Cloudflare, which hosts this page and stores your submission; Resend, which delivers the one internal email telling us you signed up; and Zoho, which runs the mailbox that email lands in. We keep it only while the beta program is active, or until you ask us to delete it.
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